Juventus renaming ground to Allianz Stadium in six-year deal

Juventus have signed a naming rights deal which
means their ground will be called the Allianz
Stadium from July.
The home of the Italian champions will be the
Allianz Stadium until 2023 under the terms of the
six-year agreement struck between Juve, Allianz
and Lagardere Sports, which is the holder of the
venue's naming rights.
Allianz sponsors high-profile grounds in other
countries, including Bayern Munich's Allianz Arena
and Nice's Allianz Riviera.
"It's with great pleasure that we welcome Allianz
into our family of partners for a deal as special as
this one – the naming of our home," said Giorgio
Ricci, who serves as Juve's head of global
partnerships and corporate revenues as well as co-
chief revenue officer.

"The arrival of a global giant in the insurance
sector such as Allianz is further testament to how
Juventus has established itself as a first-class
international institution, whilst enriching a stadium
that has played a significant role, since its
inauguration in 2011, to creating history with six
legendary Scudetto titles celebrated within its
walls.
"Our ambition and objective is to collaborate with
Allianz for the benefit of our supporters, just as
with the other partners who have helped transform
the stadium into a theatre, ensuring that each
match is a show of entertainment and a welcoming
place for families."

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